Grow your computer repair services in 2024 with these 5 strategies
Computers run the modern world. In fact, in 2024 89% of American households own at least one personal computer. But as important as they might be, they’re not infallible. And when computer problems arise, make sure people head to your computer repair service with these five marketing strategies.
Design eye-catching flyers
In 2024, marketing is all about graphics. There’s so much content floating around that you need professional-level promotional graphics if you’re going to stand out. And since you’re busy bringing computers back to life, you might not have time to design amazing graphics from scratch.
Luckily, there are thousands of free computer repair flyer templates available from websites like PosterMyWall. Simply find the design that best fits your brand, customize the information using the easy drag-and-drop editor, and you’re ready to post.
All templates are designed by professionals, so you never have to worry about quality.
Upload your computer repair flyers to your website, social media channels, or even print them out to hang around town. After all, if someone is having computer troubles, they might not be able to log into the internet to see your digital promotions!
Optimize your website
When someone has a problem with anything in 2024, their first step is typically a search engine. More than 80% of consumers start looking for products or services online. That means when they’re having computer troubles and head to Google to search for “computer repair shop near me,” you definitely want your business to show up!
If you want to show up in the search results (and you really do), you need to optimize your website. Search engines like when they can find information easily, so here are some tips to make your website more search engine-friendly:
- Use proper headers and page layouts
- Include high-quality information
- Use location-based keywords for your service area
- Start a blog
- Include internal and external links
- Ensure fast load times
These search engine optimization (SEO) tips will ensure your website climbs to the top of the results page whenever someone in your area is looking online for computer repair services.
Create a Google Business profile
For many computer repairs, you need to have the device in person. So why would you want to market your services to people outside of your service area? To promote your computer repair services to a more localized audience, create a Google Business Profile.
A Google Business Profile puts your business information front and center for related queries in your area. For example, when someone searches for “computer repair service near me,” Google will look at the user’s location information and provide a list of computer repair businesses in that same area based on the available Google Business Profiles.
Your profile will include everything a customer needs to reach out for service, including your location, available services, contact information, website, and hours of operation. Plus, it’s completely free! It’s a great way to ensure your business shows up for related search queries without the effort of SEO.
Start a referral program
Some of your best marketing tools come into your shop on a regular basis. Your existing customers are a great way to bring new clients into your computer repair shop. They just need some incentive.
Of course, your customers love your services and would gladly tell their friends and family how great you are. But if you give them a little push, they’ll be even more likely to spread the word about your amazing services.
For example, offer a discount for any customer who encourages someone else to use your computer repair services. Wanting that discount, they’ll tell all their friends and family to use your services. All you have to do is prove how good you are, and you’ll have even more loyal customers!
Harness the power of email marketing
The thing about computer repairs is that they’re rarely a one-time occurrence. People might need your services multiple times over the years for the same device. Make sure that whenever computer problems arise your customers call you first with email marketing.
Email marketing is a powerful way to keep your business top of mind for your existing customers. All you have to do is send regular emails — typically between two and three per week — to keep your business at the forefront of your customers’ minds. That reminder ensures that your business is the first to pop into their heads the next time they’re having computer trouble.
These regular emails are also a great way to tell your customers about upcoming promotions, deals, or new services you might offer, encouraging them to come in more frequently. Because of all these benefits, email actually has one of the highest returns on investment (ROI) of any digital marketing, with an average return of $36 for every $1 spent!
The best way to grow your computer repair business
Computer problems aren’t going away any time soon. So when issues arise, make sure your computer repair service is the first place people call! Create eye-catching graphics for your promotions, optimize your website for SEO, create a Google Business Profile, start a referral program, and send plenty of marketing emails.
With all your efforts working together, you’ll have the go-to business for all your area’s computer problems.
